Services

CatalystCore Services (C2S) & Associates collaborates with your leadership team to evaluate your company’s strategic direction and align strengths with market opportunities. If no strategic plan exists, we guide the development of a customized roadmap that leverages your core competencies to target high-value market areas. Our approach includes creating a near-term business development plan to capitalize on key opportunities while positioning your company for sustainable mid- and long-term growth.

C2S & Associates provides four major services to corporate clients:

Strategic Planning and Business Development

These projects help clients deliver on their potential through improved federal positioning, opportunity targeting, resource allocation, and sales/marketing management. C2S has served respected senior officials and executives in the largest agencies and government contractors. C2S skills include subject matter experts and practice area teams in most federal agencies and Defense Department services/departments, including DISA, Navy, Air Force, Army, Joint Staff, and DoD CIO.

Account & Sales Management

Account Management
We focus on building value-driven, strategic relationships with your key customers to foster long-term loyalty and maximize revenue. Our process helps to:
1. Cultivate lasting partnerships.
2. Build and enhance trust.
3. Achieve growth and retention objectives.
4. Establish consistent, repeatable processes for success.

Sales Management
Effective sales management involves planning, coordinating, and optimizing sales processes to improve performance and profitability. By analyzing key performance indicators (KPIs) and refining your approach, we empower your sales team with the strategies, tools, and skills needed to transform your sales department into a revenue powerhouse.

Market Research

Informed decision-making starts with sound data analysis. The federal IT contract space is vast and complex but rich in publicly available data. C2S & Associates helps clients navigate this landscape by:

  • Assessing the alignment of products and services with market trends.
  • Segmenting and sizing market sectors.
  • Identifying and tracking opportunities.
  • Analyzing competitors’ strengths, weaknesses, and vulnerabilities.

Our expertise includes:

  • Market Segmentation and Sizing.
  • Pipelines and Growth Forecasting.
  • Competitor Analysis and Partnering.
  • Strategic Evaluation and Planning.

Capture & Proposal Support

Winning high-value, long-term contracts requires a disciplined approach. C2S & Associates brings decades of expertise in federal defense and civilian agency programs to help clients:

  • Assess opportunities and develop capture strategies.
  • Engage customers and prospects through targeted call planning.
  • Design compelling solutions aligned with customer needs.
  • Perform cost analysis and establish a winning price-to-win strategy.

We also support clients in developing competitive, high-quality proposals that seamlessly connect market analysis to program execution. Our services include:

  • Requirements Analysis and Proposal Planning.
  • Proposal and Volume Management.
  • Solution and Content Development.
  • Costing, Pricing, and Competitive Positioning.

With our guidance, your proposals can stand out in tight markets, increasing win probabilities and reducing post-award risks.

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